Additional revenue
Additional revenue from existing customer relationships – without having to offer the specialist services themselves. The core business stays with the company; the specialist takes over the additional expert advice.
How the infrastructure works
Control without viewing customer data in plain text.
Tool 1 records the authorised request. The neutral infrastructure verifies permissions and evidence. Tool 2 enables processing by the specialist company.
The principle
A proven model.
Enormous potential.
Brokers, salespeople and specialist advisers regularly identify further wishes and needs during their customer conversations. A real estate agent, for example, learns that their customer also needs financing, a solar system or a renovation.
The agent recommends a suitable specialist company and receives a fee when the deal is successfully closed. This proven principle is called the referral model. It offers economic benefits to everyone involved.
More value per customer contact.
Exclusive lead
An exclusive, personally recommended lead with concrete purchase interest. Specialist companies win new customers and reduce their customer acquisition effort.
Free choice. Expert advice.
The customer chooses what support they need and authorises the contact. They gain access to suitable specialist companies and personal advice.
The problem
Why isn't this already
used systematically?
Because the economically decisive steps after a customer is passed on often take place outside the control of the original company. As soon as companies pass on a customer, risks arise that go far beyond a single commission.
01
Who protects my customer relationship and my company's reputation?
Is my customer actually being advised? Is the advice professional? Can my business partner poach the customer, close further deals without my involvement or circumvent agreed cooperation rules?
02
Who protects the data and takes responsibility?
Are there valid and verifiable consents? Who may access the customer data? How are unauthorised disclosures, data misuse and data protection breaches prevented?
03
Who controls the actual economic success?
Was a contract concluded? How do I verify that independently? Is the agreed fee settled correctly? What happens in the event of withdrawal or cancellation?
On top of this come different legal requirements across industries and countries, as well as considerable administrative effort. Consents, data transfers, feedback, records and settlements cost time, staff and money – even when no deal is closed.
The fundamental obstacle is not a lack of willingness to cooperate, but the absence of a shared, neutral control and verification structure.
The solution
Our solution:
MARKTOR.
MARKTOR replaces sole reliance on mutual trust with technically controlled processes, binding process rules and verifiable records.
Simply explained
The customer chooses.
The specialist advises.
Example of the intended process: a real estate customer is also interested in solar. The agent makes the connection; the solar company provides the advice. MARKTOR accompanies the handover and keeps the process traceable.
- CustomerChooses solar advice and gives consent.
- MARKTORChecks approvals and records evidence.
- Specialist companyTakes over contact and expert advice.
Three central components
Tool 1CaptureCaptures the customer's need, the required consents and approvals and prepares the encrypted data handover.
Neutral gatekeeperControlControls permissions, approvals, process states and records without having to process the personal data in plain text.
Tool 2ProcessAfter an authorised handover, takes over the case at the responsible specialist company. Expert advice, contract conclusion and service delivery remain there.
The process in five steps
-
The customer decides.Customer
The customer chooses the desired advice and authorises contact by the selected specialist company.
The customer's wish is the starting point.
-
The handover stays protected.Tool 1 · Gatekeeper
The information required for the request is handed over in encrypted form to the responsible specialist company. The gatekeeper controls the approvals without having to process the plain-text data.
Customer authorisation and data protection are part of the process.
-
The specialist takes over.Tool 2 · Specialist company
The specialist takes care of advice, offer and service. The referring company follows the released processing status.
Each company remains responsible for its own specialist service.
-
The result stays visible.Separate trust domains
Deal, rejection or cancellation remain traceable within the case. The defined economic success is confirmed twice by separate trust domains – not solely by the statements of a single business partner.
A closed deal and an actual payment are different events.
-
The success stays attributed.Origin & payment
Origin, processing status, confirmed deals, withdrawals, cancellations and economic claims are assigned to the respective case. Payment follows the agreement.
Origin and result remain traceable.
MARKTOR is not an ordinary lead platform. We are developing a neutral infrastructure through which independent companies can collaborate securely, control agreed rules and verify economic results.
The innovation
What MARKTOR
does differently.
Technical control creates trust between companies – through rules and verifiable steps.
TodayWith MARKTOR
Trust
Collaboration depends on mutual trust – bridged with contracts, personal relationships and manual work.
Technically controlled processes, binding process rules and verifiable records.
Data
Customer data is passed on by e-mail or Excel – every copy increases the risk.
Purpose limitation and consent before disclosure. The data is encrypted and handed over only to the intended recipient.
Status
Often it is precisely the partner who earns from the result who reports the status.
The software reports the status automatically. A neutral control body manages approvals and process states.
Success
Whoever passes on a customer does not know for sure afterwards whether advice was given, a deal was closed or cancelled – and who is entitled to the commission.
A closed deal receives a second, independent confirmation. Origin, cancellation and attribution remain traceable.
What remains reliable in the interplay
Data control
Built in compliance with the GDPR: purpose limitation and approval before disclosure.
Relationship ownership
The origin remains traceable; circumvention risks are reduced.
Specialist responsibility
The specialist remains responsible for advice, offer and contract.
Proof of success
Confirmed deals and cancellations feed into the attribution.
Scalability
One control core
for different industries.
The specialist processes differ. The critical control points repeat themselves. That is why the MARKTOR core remains usable across industries and transferable to other countries.
Planned extension: controlled public-authority processes.
Shared coreConsent · Approval
Status · Record
Origin · Attribution
Status · Record
Origin · Attribution
- Real estate
- Recruiting
- Financing
- Electricity – Gas · Solar
- Renovation
- Events
Protected by a registered utility model and two patent applications. Core IP as well as system and process sovereignty remain with MARKTOR in Europe.
Questions & answers
Briefly explained.
How is MARKTOR different from a lead platform?
MARKTOR replaces sole reliance on mutual trust with technically controlled processes, binding process rules and verifiable records. The business process remains traceable even after the data handover.
What does “neutral” mean?
The control function is organisationally and economically separate from the specialist service. It sits in its own company, RS Gatekeeper UG (haftungsbeschränkt), and has a separate, per-case payment logic. Advice and contract remain with the responsible partner.
How is data protection taken into account?
MARKTOR's architecture is built in compliance with the GDPR. Consent, purpose limitation, encryption and restricted access are part of the process. The neutral gatekeeper infrastructure controls permissions, approvals and records without having to process the personal data in plain text. Implementation is reviewed for each application.
How is a deal confirmed?
Through double confirmation of the defined economic success by separate trust domains. This means the attribution of economic success does not depend solely on the statements of a single business partner.
Does MARKTOR provide the expert advice?
No. Expert advice, contract conclusion and service delivery remain with the responsible specialist company. In the insurance sector it is exclusively about B2B connections – no insurance advice or brokerage.
Who is MARKTOR for?
For brokers, salespeople and specialist advisers who identify further wishes and needs during their customer conversations – and for specialist companies that want to win new customers and reduce their customer acquisition effort.
What has been founded – what is planned?
MARKTOR UG (haftungsbeschränkt) and RS Gatekeeper UG (haftungsbeschränkt) have been founded. Planned are MARKTOR B2B Holding, B2B Cooperation, MARKTOR Tools, the industry companies and the company in Poland.
How can investors participate?
Investors take a stake of up to 24.9% in the respective industry company and assume operational obligations there. They hold no stake in RS Gatekeeper, MARKTOR Tools, the software or the IP rights – this keeps the control body neutral. Feel free to get in touch.
How far along is MARKTOR?
MARKTOR is in development. MARKTOR UG and RS Gatekeeper UG have been founded, the overall architecture has been worked out and a technical MVP core exists. We are currently preparing the next development and pilot phases.